Overview

September 18th, 2025

The Innovation Expo in Sioux Falls is a conference dedicated to connecting entrepreneurs, innovators, angel investors, venture capitalists, and other key players in the startup ecosystem. The event showcases entrepreneur and investor speakers sharing their expertise while also providing networking opportunities for the startup and entrepreneurial ecosystem of South Dakota and the surrounding region.

General: $60
Full Table of 6: $250

Speakers

Speaker List

Additional Schedule Details

Maddie Peschong

Maddie Peschong

Rebrand, Take it Personally Podcast, & White Space Studio
Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.
Heath Schubert

Heath Schubert

Hunting Land Rentals By Owner, Inc. (HLRBO)
Heath Schubert is the co-founder and CEO of Hunting Land Rentals By Owner, Inc. (HLRBO). HLRBO is a Brainerd, Minnesota based company that provides hunters with direct access to landowners across the U.S. who offer their hunting land for lease using HLRBO’s online platform.

Heath is a Senior Software Engineer with over 20 years of development experience. He co-founded HLRBO in 2015. As a senior engineer he leads development of HLRBO’s platform. As CEO, he leads innovation and business growth.

Heath holds a B.S. in Computer Science and a Master’s Degree in Software Engineering from the University of Minnesota.

Heath is a native of Minneapolis, Minnesota. He lived in St. Andrews, Scotland for several years in his youth where he learned to golf on the Old Course. He enjoys living in the Brainerd Lakes Area with his wife and two children.
Reed Floren

Reed Floren

Investor
Reed Floren, who began earning online in the 90s as a teenager, has evolved into a tech-savvy entrepreneur. Today, he's a 'solopreneur' who efficiently manages his business using an army of bots, harnessing AI and RPA. This technological shift enables him to automate routine tasks, focusing on strategic growth and family time.

His journey exemplifies the dynamic adaptation of digital tools in entrepreneurship, balancing professional success with personal life. His goal is to help others streamline their operations so you can live that "retirement" lifestyle now versus waiting till they are too old to enjoy it.
Devon Seacrest

Devon Seacrest

CodeBuddy
Devon Seacrest, co-founder and CEO of CodeBuddy, is a repeat co-founder with over 24+ years of owning and operating high growth businesses. Seacrest has raised over $27 million dollars in software and real estate capital and was a 2016 Kauffman Foundation Pipeline Fellow. He is a full-stack software engineer, graduate of UNL College of Law, adjunct professor of entrepreneurship (NWU), and bilingual (Spanish).

Father of three wonderful children, black belt in Taekwondo, collegiate trained opera singer, weekly worshipper, scuba certifi ed, 20+ year surfer, and lived twice in a real igloo.

Schedule

Schedule Details

Thursday, September 18, 2025

The District
12:30 PM
Registration Opens
1:00 PM
Welcome to Expo / Event Starts
Maddie Peschong
1:05 PM
Heath Schubert
1:40 PM
Reed Floren
2:40 PM
Award - Spirit of Enterprise
2:45 PM
Break - 20 minutes
3:05 PM
Laura Benson
3:35 PM
Devon Seacrest
4:05 PM
Final Comments / Social Begins
4:20 PM
Startup Sioux Falls Pitch Night Begins
5:30 PM
Social & Networking Continues

Additional Schedule Details

Contact Us

Whether you are a suit, a shirt, or something in between we can't wait to see you at the Innovation Expo. If you have any questions or comments feel free to drop us a note here and we'll get right back to you.

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